This year, we have seen a big increase in bookings for occasions, with over 50% of our bookings now attributed to occasions. In 2018, 13% of bookings were made to celebrate an anniversary, 28% birthday and 4% honeymoons so the demand for a wilder place to celebrate that special occasion is on the up.

When looking for a place to stay for an occasion, guests are often searching for little extras that will make their experience go the extra mile. For example, spaces with hot-tubs or outdoor baths, or if they offer spa-packages. Think whether you could be pushing anything for the occasion market; can you offer wood-working courses, yoga classes or in-house massages?

A couple enjoying their anniversary with a stay at The Nook, Essex

Our guest’s love sharing images of their stay on social media, so anything you can do to enhance the stay (flowers, hampers on arrival) is also great. Below, we have shared a table that highlights the number of guests who have stayed with us for an occasion over the years 2016, 2017 and 2018.


If you are interested in adding more occasion experiences to your site, follow our top tips here. Alternatively, if you would like more information, please contact your account manager.


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